“All value of the field of IT is associated with applications” – Bernard Golden.
So you need to make the most of them. And there’s a lot of hype around the public cloud as a home for your applications. And its justified: whichever angle you take – cost, ease of access, maintenance, scalability, elasticity, versatility – the cloud is better than on-premises. The effect of which is that you can accelerate your application lifecycle, build better apps, faster, and beat your competition.
Perhaps you work in an industry that has enormous barriers to entry and is full of old-school techies who are quite happy to bob along with the status quo. If so you can stop reading here, kick back, light up an enormous Cuban cigar, and chuckle quietly to yourself.
The likelihood is, however, that your competition is pretty tech-savvy and reasonably on-the-ball when it comes to getting innovative new products and services to market sooner rather than later.